As the grey skies, chill winds and dark days of
winter finally recede from the Northwest, Seattle is
experiencing a brief bloom of that rarest of seasonal
garments: the swimsuit. Here, where bare skin is seldom
seen, we have a unique opportunity to observe the
yearly evolution of new species within the swimsuit
genus, as they flourish for a month or so, then die
away into closets, only to be replaced next year by
some new, hopeful edition.
Runways last winter were swarming with new trends:
cutaway suits, bandage-inspired suits, and asymmetrical,
single-shoulder suits. Many of these haven't been
seen for years, or have never been seen at all. Indeed,
the preoccupation in fashion with defining yearly trends,
and the seasonal necessity of changing clothing types
has bred an ecosystem of orphan species—strange,
exuberant mutants who appear one season, full of
promise, only to disappear without a trace. If nature is
cruelly efficient in selecting among individuals in its
ecosystems, then culture is doubly so when it comes
to swimsuits.
The tankini was one of the most recent casualties in
this yearly churn. Made popular in the early 2000s,
this hybrid of a bikini and camisole top achieved
explosive popularity in fashion houses from Gucci to
Target. The suit was loved by an unusually wide range
of body shapes because it balanced showing skin and
smoothing it. Even more exciting, it came unexpectedly,
after an almost uninterrupted decline in skin coverage
since the 1960s. By some strange coincidence of
designer choice, celebrity movie appearance, novel
fabric technology, and inspiration from who knows
where, the tankini was born. But despite the excitement
from the market for this bravely demure new style, it
was gone from shelves within a season or two.
The extinction of the tankini, like so many other
promising innovations over the years, indicates a
fundamental flaw in the most common model of
technological development. We, as a culture, believe
that technology “improves” over time. Light bulbs
get brighter. Cars get faster. Computers get more
powerful for the same price. This idea of constant,
linear progress is deeply engrained in our cultural consciousness,
and has colored theories from evolutionary
biology to eugenics. And just as over time we have
realized that there is no “master race” of humans, or
“higher order” of animals, we ought to see that there
is no globally optimal direction for technology.
In fact, looking back at swimsuits, we can see that
revolutions in suit design were brought on, not by
some overarching long-term goal, but by the instantaneous
want of the designers, and the market. One
year, it may be a competition to create the shiniest
suit. Next year, the skimpiest. Every so often, one of
these random directions catches firmly, and lives to
spawn a new generation of derivatives next year, as
the modern string bikini did in the 1960s (although
the bikini suit was recorded in ancient Crete). More
often, however, these yearly variations are overtaken
by the next year of fresh attempts.
We should remember this as we plan trips to the coast,
or Maui, or Ibiza: while we are making decisions that
influence suit design in the near term, the long-term
direction of this development is less controlled, and
certainly not headed in a specific direction. And swimsuits
are not unique. Technology certainly moves on
a path as new innovations are adopted or abandoned,
but our control of this path only really applies at any
instant. Over a longer term, the real influences on
technology are those out of our control: climate,
disease, war and the whims of our collective cultural
unconscious. There is no forward or backward to that
movement, only intensity of change. The suit you
wear this season, with its bandaged form, or slashed fabric
inspiration, will echo in seasons to come, but
how, and for how long, it is impossible to say.