ARTWORK SUBMISSION GUIDELINES
(See media
kit for more information)
SIZE RESTRICTIONS 1/4 Page 4.67” wide x 6.9” tall
1/2 Page A- 4.67” wide x 14” tall
1/2 Page B- 9.5” wide x 6.9” tall
Full Page- 10.5" wide x 15" tall (include .125" bleed, critical content should be
a minimum of .25" from edge of the print area)
PLATFORMS ARCADE supports Macintosh
FILES PDF (preferred) exported from Illustrator or InDesign; select “Adobe
PDF Preset: Press Quality” – do not turn fonts to outlines/paths. Do not include
crop marks.
Illustrator CS 2 or higher with provided fonts and links
InDesign CS 2 or higher with provided fonts and links
FONTS If providing native Illustrator or InDesign files, fonts must be
included with the file.
IMAGES
If providing native Illustrator or InDesign files, all links must be provided.
All images must be included as a grayscale Photoshop TIF, EPS or PSD file. Duotones
are also acceptable saved as a Photoshop PSD or EPS (make sure that black is named
“Black”). Scale all scans in Photoshop or your scanning software. Image should be
a minimum of 300 dpi at 100%. Scale all scans in Photoshop or your scanning software;
images should be placed in your layout program at 100%.
BORDERS
All 1/4 page and 1/2 page ads should include a one point black border if the background
of the ad is either white or not clearly defined.
COLORS
There are 3 options for color:
Black only
Pantone color only
Black and Pantone color
Ads may include black and/or the Pantone color of the issue (chosen by ARCADE).
Please confer with us for the proper Pantone prior to designing your ad.
If using 2 colors on your ad, print out separations before providing files to ensure
that your ad is separating properly. All black text smaller than 20 pt should be
set to overprint.
If using 2 colors on your ad or if you have any white elements reversing out of
one of the background colors, print out separations before providing files. This
will ensure that your ad is separating properly and that no elements are dropping
off. You can avoid having white elements drop off by checking artwork created in
Illustrator and/or InDesign (Illustrator artwork imported into InDesign should also
be checked). Under "windows" select the "attributes" palette, and make sure that
"overprint fill" or "overprint stroke" is NOT checked.
All black strokes smaller than 4 pt should be set to overprint.
BLEEDS
Only full-page ads may bleed. Bleeds must be set to .125-inch on all relevant sides.
AD SUBMISSION
Ads may be submitted via email. If files are larger than 10MB please provide files
on a CD or DVD or post them to an FTP site or similar.
Space must be reserved with the advertising manager, Erin Kendig. Call for submission
deadlines (206) 971-5591 or e-mail erink@arcadejournal.com.
ARCADE reserves the right to refuse ads on legal or moral grounds. Any liability
based on content of ad is the responsibility of the advertiser
Copyright @ 2004 ARCADE. All Rights
Reserved.
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